MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 5, Problem 1BYMP
Summary Introduction

To find out: The consumers who are probable to purchase Person X product a) In demographic characteristics terms b) any other type of features, which Person X believes it’s important.

Introduction:

The ethics is a branch of philosophy, which involves defending, systematizing, and suggesting the concepts of correct and incorrect conduct.

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