When the idea first occurred to her, it seemed like such a win-win situation. Now she wasn't so sure.
Marge Brygay was a hardworking sales rep for Inspire Learning Corporation, a company intent on becoming the top educational software provider in five years. That newly adopted strategic goal translated into an ambitious, million-dollar sales target for each of Inspire's sales reps.
At the beginning of the fiscal year, her share of the sales department's operational goal seemed entirely reasonable to Marge. She believed in Inspire's products. The company had developed innovative, highly regarded math, language, science, and social studies programs for the K— 12 market. What set the software apart was a foundation in truly cutting-edge research. Marge had seen for herself how
Inspire programs could engage whole classrooms Of normally unmotivated kids; the significant rise in scores on those increasingly important standardized tests bore Out her subjective impressions.
Bur now, just days before the end of the year, Marge's sales were $1,000 short of her million-dollar goal. The sale that would have put her comfortably over the top fell through due to last-minute cuts in one large school system's budget. At first, she was nearly overwhelmed with frustration, but then it occurred to her that if she contributed $1,000 to Central High, the inner-city high school in her territory probably most in need of what she had for sale, they could purchase the software and put her over the top.
Her scheme would certainly benefit Central High students. Achieving her sales goal would make
Inspire happy, and it wouldn't do her any harm, either professionally or financially. Making the goal would earn her a $10,000 bonus check that would come in handy when the time came to write out that first tuition check for her oldest child, who had just been accepted to a well-known, private university.
Initially, it seemed like the perfect solution all the way around. The more she thought about it, however, the more it didn't quite sit well with her conscience. Time was running out. She needed to decide what to do.
1. Donate the $1,000 to Central High, and consider the $10,000 bonus a good
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Chapter 5 Solutions
Understanding Management
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- Effective planning is a crucial component of achieving both personal and professional goals. It involves setting clear objectives, outlining the necessary steps to reach those objectives, and allocating resources efficiently. A well-thought-out plan provides a roadmap for success, helping individuals and organizations navigate challenges, make informed decisions, and stay focused on their priorities. Whether it's creating a project plan, organizing daily tasks, or outlining long-term career aspirations, planning enhances productivity and minimizes the likelihood of unexpected obstacles derailing progress. In essence, planning is the foundation upon which successful execution is built. Now, considering the importance of planning, what strategies do you find most effective in ensuring your plans are not only comprehensive but also adaptable to unforeseen circumstances?arrow_forwardThis discussion is associated with the Navigate 2 Scenario - Episode 4: How are we doing? It’s time for a marketing audit! The Health Care System wants to see how responsive they are to market needs and preferences, and if their marketing strategies are showing a good return on investment. You have been brought in as an objective party to perform this audit. During this episode, you need to identify the right people to be in the interviews and choose the best questions to ask from the following categories. Identify who the stakeholders are in the interview and who are the best people to ask questions regarding the following categories (choose 3 categories). What are the questions you will ask? Market and market segments The organization Competitors Products and services Price Promotion Channels of distributionarrow_forwardIn a recent case study on strategic planning, a prominent company exemplified the pivotal role of thoughtful and forward-looking strategies in achieving sustained business growth. The company, faced with increasing competition and changing market dynamics, undertook a comprehensive strategic planning process to reassess its goals, identify potential opportunities, and mitigate potential risks. The planning phase involved a thorough analysis of market trends, customer needs, and technological advancements, leading to the formulation of a robust business strategy. Implementation of the strategic plan involved aligning the workforce, investing in technology upgrades, and forging strategic partnerships. The results were remarkable, as the company not only strengthened its market position but also achieved significant revenue growth, demonstrating the transformative power of effective strategic planning. Question: How can businesses strike a balance between the need for adaptability in a…arrow_forward
- Keep in mind that you are acting in the role of the Strategic Management Consultant, whose job is to recommend based on your knowledge and expertise, suitable and appropriate recommendations to Management. Be convincing, use supporting examples of where your recommendations have been used before. Justify, Justify, Justify! Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the…arrow_forwardKeep in mind that you are acting in the role of the Strategic Management Consultant, whose job is to recommend based on your knowledge and expertise, suitable and appropriate recommendations to Management. Be convincing, use supporting examples of where your recommendations have been used before. Justify, Justify, Justify! Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the…arrow_forwardKeep in mind that you are acting in the role of the Strategic Management Consultant, whose job is to recommend based on your knowledge and expertise, suitable and appropriate recommendations to Management. Be convincing, use supporting examples of where your recommendations have been used before. Justify, Justify, Justify! Scenario: Maria is considering operating a local business in the beauty and cosmetology sector in the island of Trinidad. She has completed research into the operations of similar businesses locally and intends to market and sell her products initially at the local level, with the possibility of extending at the regional level in the near future. Maria understands that to shape the business’s overall strategy there are various strategic drivers both internally and externally which must be considered and wants expert advice on these drivers relevant to her business. She is also struggling with deciding on the best structure for the organization, as well as the…arrow_forward
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