MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 4.4, Problem 1PC
Summary Introduction
To determine: The difference between conscious marketing and corporate social responsibility (CSR).
Introduction: Conscious marketer is one who uses the holistic and ethical approach for marketing. The marketer is aware of all the new changes in the market and applies all kinds of strategies in the market.
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What does social responsibility consist of? How socially conscious should companies be?
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MARKETING - RENTAL EBOOK ACCESS CODE
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