MARKETING
MARKETING
20th Edition
ISBN: 9780357692042
Author: Pride
Publisher: CENGAGE L
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Chapter 4.2, Problem 1C
Summary Introduction

Case summary:

Person L is the founder of the Company S designs. The company is a social concern and design company which uses this business to mainly empower the women. She discovered that many high schools girls were return to their village to work for 9 months before entering the university and saves money for their tuition.

The most of the girls discontinues their education because of family financial situation. She formed a work study model for the women in Country UG. They likes to offer employment in those 9 months to earn more revenue for their college.

Later she faced more struggles in investing in a reality show. The major mistake is that she and his husband were hiring more sale person and more money on development. Later many companies came forward to investment tin Company S. the company becomes the largest footwear’s manufacturer and also a social concerned organization. It employed more than 65 women in Country U.

Now, the company support s and cares more women in education.

Characters in the case:

Person L-: The founder of Company S

Person B- Husband of Person L

To discuss: The social entrepreneurship model of Company S and the way it differs from the other charitable initiatives of other companies

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In your own. Describe below: 1.What is marketing? 2.How do consumers engage in relationship marketing? What strategies can be used to successfully improve relationship marketing? 3.As a customer, what are your value requirements for customer satisfaction? 4.What are some of the key differences between sales and market orientation? 5.Why is marketing important and how does it play an important role in your life?
Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)  Critically discuss the role of Strategic Alliances and Joint Ventures in global marketing strategy with reference to Nando’s.Demonstrate how Nando’s can ensure that these partnerships align with their corporate culture, values, and long-termstrategic objectives. Ground your discussion in relevant strategic management models such as Transaction CostEconomics (TCE).
Which of the following questions that an audience may ask focuses on logic?   a. What is your background and experience?     b. How do I know I can trust you?     c. How can I verify this information?     d. Who benefits from this proposal?
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