Purchasing and Supply Chain Management
6th Edition
ISBN: 9781285869681
Author: Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher: Cengage Learning
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Chapter 4, Problem 9DQ
Summary Introduction
To explain: The most important elements that characterize the most successful efforts at integrating suppliers in new-product development and how they contribute to success.
Purchasing and
It focuses on the central facets of the supply and value chain. It includes the methods with which the organizations are able to acquire the materials and service required to deliver the products/services to the customers.
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1) View the video What is Operations Management (14.01 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapters 1 and/or 2) after watching this video. (https://www.viddler.com/embed/d01189e1)
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.
2) View the video What McDonald’s is serving up at its new CosMc’s Chain (3.42 mins, Ctrl+Click in the link), and answer the following questions: (https://www.youtube.com/watch?v=k7ojpUzE8q4)
i) From a strategic perspective, why do you think McDonald’s is opting for this new chain rather than trying to launch the new menu in its existing restaurants?
ii) What factors do you think in McDonald’s external and internal environments are driving its decision to open the CosMc’s locations?
iii) How do you think this format will improve McDonald’s profit margin as compared to its regular fast-food restaurants?
Note: As a…
Chapter 4 Solutions
Purchasing and Supply Chain Management
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