EBK MANAGEMENT INFORMATION SYSTEMS
16th Edition
ISBN: 9780135192047
Author: LAUDON
Publisher: VST
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Chapter 4, Problem 7DQ
Explanation of Solution
Behavioral targeting pros:
- Well known of customer behavior
- Companies will not send the irrelevant advertisement to the customer and waste the time.
- First, the company will gather information from the customer and send advertisements according to the interests of an individual.
- Raise of company production
- Behavior targeting helps company to save time because they will not be wasting time to reach out the customers.
- They aim a particular group of people and concentrate their time and earn money from them.
- They give more time and work for improving the excellence of the product.
- Permits companies to be extra advanced
- By getting information about a customer, a company can find out what a customer wants exactly.
- The company will have the knowledge which products are useful.
- The company can target specifically what the groups of people are aiming to buy their product.
- Improvement in relationship between customer and companies
- Learning the customer goods and creates a better idea for implementation...
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Chapter 4 Solutions
EBK MANAGEMENT INFORMATION SYSTEMS
Ch. 4.4 - Prob. 1.1CQCh. 4.4 - Prob. 1.2CQCh. 4.4 - Prob. 2.1CQCh. 4.4 - Prob. 2.2CQCh. 4.4 - Prob. 2.3CQCh. 4 - Prob. 1IQCh. 4 - Prob. 2IQCh. 4 - Prob. 3IQCh. 4 - Prob. 4IQCh. 4 - Prob. 5IQ
Ch. 4 - Prob. 1RQCh. 4 - Prob. 2RQCh. 4 - Prob. 3RQCh. 4 - Prob. 4RQCh. 4 - Prob. 5DQCh. 4 - Prob. 6DQCh. 4 - Prob. 7DQCh. 4 - Prob. 8HMPCh. 4 - Prob. 9HMPCh. 4 - Prob. 11HMPCh. 4 - Prob. 12CTPCh. 4 - Prob. 13CSQCh. 4 - Prob. 14CSQCh. 4 - Prob. 15CSQCh. 4 - Prob. 16CSQCh. 4 - Prob. 17MLMCh. 4 - Prob. 18MLM
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