Content Marketing institute provides insight on the content marketing habits of nonprofit professionals representing broad
If a non-profit marketers is known to have a documented content strategy in their organization, what is the
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- What social media tools do marketers commonly use? The “2015 Social Media Marketing Industry Report” by Social Media Examiner (socialmediaexaminer.com) surveyed marketers who commonly use an indicated social media tool. Surveyed marketers who commonly use an indicated social media tool. Surveyed were both B2B marketers, marketers that primarily target consumers. Suppose the survey was based on 500B2B marketers and 500 B2C marketers and yielded the results in the following table below: SOCIAL MEDIA TOOL BUSINESS FOCUS (B2B) (%) BUSINESS FOCUS (B2C) (%) FACEBOOK 88 96 TWITTER 83 77 For each social media tool, at the 0.05 level of significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool. State the complete hypotheses (hypothesis null and hypothesis alternative for question (a) abovearrow_forwardair travelers now use e-tickets. Electronic ticketing allows passengers to not worry about a paper ticket, and it costs the airline companies less to handle than paper ticketing However, in recent times the airlines have received complaints from passengers regarding their e-tickets, particularty when connecting flights and a change of airlines were involved. To investigate the problem, an independent watchdog agency sample of 20 airports and collected information on the number of complaints the airport below.arrow_forwardMost engaged couples expect or at least hope that they will have high levels of marital satisfaction. However, because 54% of first marriages end in divorce, social scientists have begun investigating influences on marital satisfaction. (Data Source: National Center for Health Statistics.) A counseling psychologist sets out to look at the role of having children in relationship longevity. She decides to measure marital satisfaction in a group of couples with children and a group of childless couples. She chooses the Marital Satisfaction Inventory, because it refers to "partner" and "relationship" rather than "spouse" and "marriage," which makes it useful for research with both traditional and nontraditional couples. Higher scores on the Marital Satisfaction Inventory indicate greater satisfaction. Assume that these scores are normally distributed. A sample of 39 couples with children scored an average of 51.1 with a sample standard deviation of 9.2 on the Marital Satisfaction…arrow_forward
- Most engaged couples expect or at least hope that they will have high levels of marital satisfaction. However, because 54% of first marriages end in divorce, social scientists have begun investigating influences on marital satisfaction. (Data Source: National Center for Health Statistics.) A counseling psychologist sets out to look at the role of having children in relationship longevity. She decides to measure marital satisfaction in a group of couples with children and a group of childless couples. She chooses the Marital Satisfaction Inventory, because it refers to "partner" and "relationship" rather than "spouse" and "marriage," which makes it useful for research with both traditional and nontraditional couples. Higher scores on the Marital Satisfaction Inventory indicate greater satisfaction. Assume that these scores are normally distributed. A sample of 39 couples with children scored an average of 51.1 with a sample standard deviation of 9.2 on the Marital Satisfaction…arrow_forwardPew Research Center is a nonpartisan polling organization that provides information about issues, attitudes, and trends shaping America. In a poll, Pew researchers found that 73% of teens aged 13–17 have a smartphone, 15% have a basic phone and 12% have no phone. The study also asked the respondents how they communicated with their closest friend. Of those with a smartphone, 58% responded texting, 17% social media and 10% phone calls. Of those with no smartphone, 25% responded texting, 29% social media and 21% phone calls.† Do you think the Pew researchers conducted a census or a sample survey to obtain their results? Why? Pew Research conducted a sample survey. A census would not have provided realistic information on such a large population. Pew Research conducted a census. A sample survey would not have provided realistic information on such a large population. Pew Research conducted a census. It would not have been practical to conduct a sample survey on such a large…arrow_forwardFrom the Research Question below please provide a list of semi-structured questions to be used in conducting an questionnaire. What are the perceptions of public servants of the recruitment, selection and retention policies and practices in the public service of Monserrat?arrow_forward
- A manufacturer of household appliances wanted to determine if there was a relationship between family size and the size of washing machine purchased. The manufacturer was preparing guidelines for sales personnel and wanted to know if the sales staff should make specific recommendations to customers. A random sample of 300 families was asked about family size and size of washing machine. For the 40 families with one or two people, 25 had an 8-pound washer, 10 had a 10-pound washer, and 5 had a 12-pound washer. The 140 families with three or four people included 37 with the 8-pound washer, 62 with the 10-pound washer, and 41 with the 12-pound washer. For the remaining 120 families with five or more people, 8 had an 8-pound washer, 53 had a 10-pound washer, and 59 had a 12-pound washer. Based on these results, what can be concluded about family size and size of washer? Construct a two-way table, state the hypothesis, compute the statistics, and state your conclusion.arrow_forwardAccording to the February 2008 Federal Trade Commission report on consumer fraud and identity theft, 23% of all complaints in the U.S. in 2007 were for identity theft. In that year, Alaska had 321 complaints of identity theft out of 1,432 consumers ("Consumer fraud and," 2008). Does this data provide enough evidence to show that Alaska had a different proportion of identity theft than 23%? Test at 5% level.arrow_forwardThe Canmark Research Center Airport Customer Satisfaction Survey uses an online questionnaire to provide airlines and airports with customer satisfaction ratings for all aspects of the customers’ flight experience (airportsurvey website, July 2012). After completing a flight, customers receive an e-mail asking them to go to the website and rate a variety of factors, including the reservation process, the check-in process, luggage policy, cleanliness of gate area, service by flight attendants, food/beverage selection, ontime arrival, and so on. A five-point scale, with Excellent (E), Very Good (V), Good (G), Fair (F), and Poor (P), is used to record customer ratings. Assume that passengers on a delta Airlines flight from Myrtle beach, South Carolina, to Atlanta, Georgia, provided the following ratings for the question, “Please rate the airline based on your overall experience with this flight.” The sample ratings are shown below. E E G V V E V V V E E G V E E V E E E V V V V F V…arrow_forward
- Provide three different situations to illustrate how a different measure of central tendency is used.arrow_forwardIn 2016, Barnard College conducted a survey on their alumni. The purpose was to learn more about the quality and impact of their undergraduate educational experiences. On one portion of the survey, alumni were asked to rate their overall experience at Barnard with the following options: poor, satisfactory or excellent. Results from the survey showed that 8% of alumni did not respond, 24% reported that their experience was poor, and 15% of the respondents said that their experience was excellent. a) If we chose an alumnus at random, what is the probability that the alumnus would say their experience was satisfactory? B) If we chose an alumnus at random, what is the probability that the alumnus would say their experience was satisfactory or excellentarrow_forwardThe Minnesota Multiphasic Personality Inventory (MMPI) is one of the most frequently used personality tests in psychology. The current standardized version, the MMPI-2, is used by trained professionals to assist in identifying personality structure and psychopathology. A forensic psychologist is interested in whether she can identify potential serial killers by their MMPI profiles. She is particularly interested in the Paranoia and Infrequency scales of the MMPI. She interviews 12 people who have already been identified as serial killers. Their scores on the Paranoia scale are recorded here: 69 84 56 89 47 63 86 58 74 35 71 60 ll Which of the following is a possible value for the range?arrow_forward
- Glencoe Algebra 1, Student Edition, 9780079039897...AlgebraISBN:9780079039897Author:CarterPublisher:McGraw HillBig Ideas Math A Bridge To Success Algebra 1: Stu...AlgebraISBN:9781680331141Author:HOUGHTON MIFFLIN HARCOURTPublisher:Houghton Mifflin HarcourtHolt Mcdougal Larson Pre-algebra: Student Edition...AlgebraISBN:9780547587776Author:HOLT MCDOUGALPublisher:HOLT MCDOUGAL