Concept explainers
How will markers change their social media use in the near future? A survey by Social Media Examiner reported that
a. Give an example of a simple
b. Give an example of a joint event.
c. what is the complement of a marketer who plans to increases use of LinkedIn?
d. why is a marketer who plans to increase use of LinkedIn and is a B2C marketer a joint event?
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EP BASIC BUS.STATS-ACCESS (18 WEEKS)
- Suppose you are conducting a study about how the average US worker spends time over the course of a workday. You are interested in how much time workers spend per day on personal calls, emails, and social networking websites, as well as how much time they spend socializing with coworkers versus actually working. The most recent census provides data for the entire population of US workers on variables such as travel time to work, time spent at work, and break time at work. The census, however, does not include data on the variables you are interested in, so you obtain a random sample of 83 full-time workers in the United States and ask about personal calls, emails, and so forth. You are curious about how your sample compares with the census, so you also ask the workers the same questions about work that are asked in the census. Suppose the mean time spent at work per day from the most recent census is 8.32 hours, with a standard deviation of 0.91 hours. Your sample of 83 US workers…arrow_forwardRecent research commissioned by Vodafone suggests that older workers are the happiest employees (BBC News, July 21, 2008). The report documents that 70% of older workers in England feel fulfilled, compared with just 50% of younger workers. A demographer believes that an identical pattern does not exist in Asia. A survey of 120 older workers in Asia finds that 75 feel fulfilled. A similar survey finds that 58% of 210 younger workers feel fulfilled. (You may find it useful to reference the appropriate table: z table or t table) At the 5% level of significance, test if older workers in Asia feel less fulfilled than their British counterparts. a-1. Select the null and the alternative hypotheses. multiple choice 1 H0: p = 0.70; HA: p ≠ 0.70 H0: p ≤ 0.70; HA: p > 0.70 H0: p ≥ 0.70; HA: p < 0.70 a-2. Calculate the sample proportion. (Round your answer to 3 decimal places.) a-3. Calculate the value of test statistic. (Negative value should be indicated…arrow_forwardOrganizations such as J.D. Power and Associates use the proportion of owners likely to repurchase a particular automobile as an indication of customer loyalty for the automobile. An automobile with a greater proportion of owners likely to repurchase is concluded to have greater customer loyalty. A study was conducted to compare the customer loyalty for three automobiles: Chevrolet Impala, Ford Fusion, and Honda Accord. The study contained 500 respondents and the data is summarized in the Microsoft Excel Online file below. Use the spreadsheet to perform the required calculations and hypothesis test.arrow_forward
- A Harris Interactive poll reported that 32.4% of 275 randomly selected Americans living in the west stated that they attend church regularly. Whereas, 57.6% of 264 randomly selected Americans living in the south stated that they attend church regularly. Based on the results of this poll, can one reach the conclusion that the proportion of Americans who attend church regularly is lower in the west than in the south? Use ! = 5%.arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts form social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3 6 7 4 6 6 3 5 5 5 5 6 4 6 6 5 5 6 (a) Use α = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: μMM = μMR = μAHa: μMM ≠ μMR ≠ μAH0: Not all the population means are equal.Ha: μMM = μMR = μA…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods ea faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 3. 6 4 6. 5 7 (a) Use a = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. O Ho: At least two of the population means are equal. H : At least two of the population means are different. O Ho: Not all the population means are…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 5 5 6 6 5 7 5 3 6 4 3 7 5 4 7 5 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: ?MM = ?MR = ?AHa: Not all the population means are equal. H0: ?MM = ?MR = ?A Ha: ?MM ≠ ?MR ≠ ?A…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing managers, marketing research specialists, and advertising specialists. Use the procedures in Section 13.3 to…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research 5 6 5 6 4 4 = ○ H₂: HMM HMR = HA H₂: HMM # HMR #HA | Ⓒ H₂³ Hmm = HMR = HA 5 5 5 O H₂: HMM# HMR #HA H₂HMM = HMR = HA 4 Find the value of the test statistic. 7.0 4 OH: Not all the population means are equal. H₂: HMM HMR HA 4 H₂: Not all the population means are equal. (a) Use a = 0.05 to test for…arrow_forward
- In the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 5 4 6 6 5 6 6 5 6 4 4 5 5 5 7 4 4 6 #1) Use ? = 0.05 to test for significant differences in perception among the three groups.State the null and alternative hypotheses A) H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A B) H0: ?MM = ?MR = ?AHa: ?MM ≠ ?MR ≠…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 6 3 5 6 5 5 6 5 6 5 4 6 7 3 5 6 (a) Use ? = 0.05 to test for significant differences in perception among the three groups. State the null and alternative hypotheses. H0: Not all the population means are equal.Ha: ?MM = ?MR = ?A H0: ?MM ≠ ?MR ≠ ?AHa: ?MM = ?MR =…arrow_forwardIn the digital age of marketing, special care must be taken to make sure that programmatic ads appearing on websites align with a company's strategy, culture and ethics. For example, in 2017, Nordstrom, Amazon and Whole Foods each faced boycotts from social media users when automated ads for these companies showed up on the Breitbart website (ChiefMarketer.com). It is important for marketing professionals to understand a company's values and culture. The following data are from an experiment designed to investigate the perception of corporate ethical values among individuals specializing in marketing (higher scores indicate higher ethical values). Marketing Managers Marketing Research Advertising 4 6 7 3 6 6 3 5 6 4 5 5 5 5 6 5 6 6 Find the value of the test statistic. Find the p-value. (Round your answer to three decimal places.) p-value = (b) At the ? = 0.05 level of significance, we can conclude that there are differences in the perceptions for marketing…arrow_forward
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