Content Marketing institute provides insight on the content marketing habits of nonprofit professionals representing broad
If a non-profit marketers is known to have a documented content strategy in their organization, what is the
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Basic Business Statistics, Student Value Edition
- A global study surveyed information security professionals regarding trends and issues affecting their profession and careers. In the study, women were asked about their impact on the security posture of their organization. The study found that 24% of women indicated that their opinions are not valued When comparing women who did not feel valued and women who did feel valued, the most substantial difference concerned training and leadership programs. The study also found that 48% of women that feel undervalued say their organization does not provide adequate training and leadership development resources whereas 59% of women who do feel valued in their position indicate that their organization does provide adequate training and leadership development resources If a woman is selected at random and that woman indicates that her organization does not provide adequate training and leadership development resources, what is the probability that this woman feels undervalued? The probability is…arrow_forwardA survey of nonprofit marketers indicated that 37% of nonprofit marketers rated themselves highly in terms of use of content marketing effectiveness. Furthermore, of those nonprofit marketers who rated themselves highly in terms of use of content marketing effectiveness, 45% reported having a documented content strategy. Of the nonprofit marketers who did not rate themselves highly in terms of use of content marketing effectiveness,12% reported having a documented content strategy. If a nonprofit marketer is known to have a documented content strategy, what is the probability that the nonprofit marketer rates himself or herself highly in terms of use of content marketing effectiveness?arrow_forwardMany research studies have been conducted to examine how different organizations are on implementing knowledge management processes. For example, studies have proved that larger firms have more resources to utilize, and so they have taken more efforts to implement knowledge management processes. The Journal of Business Research (Aug. 2014) published a study discussing the relationship between knowledge management processes and organizational performance. The table below shows the percentage of different size of firms participated in the study. These firms have been classified in terms of number of employees working. Need step-by-step procedure to answer each question. Randomly select one of the participated company from this study. Let x be the number of employees working in the company. Write the probability distribution of this x. What is the probability that the selected company employs more than 50 employees? Find E(x) and σ. Interpret the result.arrow_forward
- What social media tools do marketers commonly use? The “2015 Social Media Marketing Industry Report” by Social Media Examiner (socialmediaexaminer.com) surveyed marketers who commonly use an indicated social media tool. Surveyed marketers who commonly use an indicated social media tool. Surveyed were both B2B marketers, marketers that primarily target consumers. Suppose the survey was based on 500B2B marketers and 500 B2C marketers and yielded the results in the following table below: SOCIAL MEDIA TOOL BUSINESS FOCUS (B2B) (%) BUSINESS FOCUS (B2C) (%) FACEBOOK 88 96 TWITTER 83 77 For each social media tool, at the 0.05 level of significance, determine whether there is a difference between B2B marketers and B2C marketers in the proportion who used each social media tool. State the complete hypotheses (hypothesis null and hypothesis alternative for question (a) abovearrow_forwardA research group surveyed individuals from 3 different income classes and asked them their daily one-way commuting mileage. The results are below: Commute Mileage by Income class working-class professional (middle income) professional (wealthy) 17.8 16.5 8.5 26.7 17.4 6.3 49.4 22 4.6 9.4 7.4 12.6 65.4 9.4 11 47.1 2.1 28.6 19.5 6.4 15.4 51.2 13.9 9.3 Test the claim that the mean for the 3 groups are the same, using α=0.01.arrow_forwardRecently airlines have cut services, such as meals and snacks during flights, and started charging extra for some services, such as accommodating overweight luggage, last-minute flight changes, and pets traveling in the cabin. However, they are still concerned about service. Recently, a group of four carriers hired Brunner Marketing Research Inc. to survey passengers regarding their level of satisfaction with a recent flight. The survey included questions on ticketing, boarding, in-flight service, baggage handling, pilot communication, and so forth. Twenty-five questions offered a range of possible answers: excellent, good, fair, or poor. A response of excellent was given a score of 4, good a 3, fair a 2, and poor a 1. These responses were then totaled, so the total score was an indication of the satisfaction with the flight. The greater the score, the higher the level of satisfaction with the service. The highest possible score was 100. Brunner randomly selected and surveyed…arrow_forward
- A Pew Internet survey in 2012 examined several demographic variables of users of social networking sites including sex, age, race, education and income. Of the 1,802 users surveyed, 846 were men and 525 of them used social networking sites. Among the 956 women in the survey, 679 of them used social networking sites. Is there good evidence that the proportion of Internet users who use social networking sites is different for men and women. Use the Plan, Solve and Conclude steps in answering this question.arrow_forwardCincinnati Paint Company sells quality brands of paints through hardware stores throughout the United States. The company maintains a large sales force who call on existing customers and look for new business. The national sales manager is investigating the relationship between the number of sales calls made and the miles driven by the sales representative. Also, do the sales representatives who drive the most miles and make the most calls necessarily earn the most in sales commissions? To investigate, the vice president of sales selected a sample of 25 sales representatives and determined: The amount earned in commissions last month (y) The number of miles driven last month (x1) The number of sales calls made last month (x2) The information is reported below. Commissions ($000) Calls Driven Commissions ($000) Calls Driven 23 68 2,372 39 188 3,291 14 30 2,229 44 218 3,103 34 136 2,733 29 105 2,123 39 180 3,353 38 162 2,794 24 77 2,291 37 154 3,209 47 186 3,451 15 25…arrow_forwardCincinnati Paint Company sells quality brands of paints through hardware stores throughout the United States. The company maintains a large sales force who call on existing customers and look for new business. The national sales manager is investigating the relationship between the number of sales calls made and the miles driven by the sales representative. Also, do the sales representatives who drive the most miles and make the most calls necessarily earn the most in sales commissions? To investigate, the vice president of sales selected a sample of 25 sales representatives and determined: The amount earned in commissions last month (y) The number of miles driven last month (x1) The number of sales calls made last month (x2) The information is reported below. Commissions ($000) Calls Driven Commissions ($000) Calls Driven 22 143 2,375 38 150 3,291 13 132 2,228 45 145 3,103 33 148 2,735 29 147 2,122 39 146 3,354 38 146 2,795 24 142 2,291 38 153 3,213 48 142 3,449…arrow_forward
- A survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below. Find the rejection region. Select the correct choice below and fill in the answer box(es) to complete your choice. (Round to three decimal places as needed.) O A. ZSTAT + 1.960 Oc. ZSTAT > + Determine a conclusion. the null hypothesis. There of a difference between B2B marketers and B2C marketers in the proportion of the business social media tool. b. Find the p-value in (a) and interpret its meaning. p-value = (Type an integer or a…arrow_forwardA survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below. a. At the 0.05 level of significance, is there evidence of a difference between B2B marketers and B2C marketers in the proportion that commonly use the business social media tool? Let population 1 correspond to B2B marketers and population 2 correspond to B2C marketers. Choose the correct null and alternative hypotheses below. O A. Ho: T1 2 T2 B. Ho: T STh2 H1: Tq T2 C. Ho: Tq # T2 H1: Tq = T2 O D. Ho: T4 = T2 Determine the test…arrow_forwardA survey was conducted of two types of marketers. The first type being marketers that focus primarily on attracting business (B2B), and the second type being marketers that primarily target consumers (B2C). It was reported that 518 (88%) of B2B and 250 (61%) of B2C marketers commonly use a business social media tool. The study also revealed that 313 (53%) of B2B marketers and 243 (60%) of B2C marketers commonly use a video social media tool. Suppose the survey was based on 589 B2B marketers and 407 B2C marketers. Complete parts (a) through (c) below. Determine a conclusion. the null hypothesis. There of a difference between B2B marketers and B2C marketers in the proportion of the business social media tool. b. Find the p-value in (a) and interpret its meaning. p-value = (Type an integer or a decimal. Round to three decimal places as needed.) Interpret the p-value. If the proportion of B2B marketers that use the business social media tool the proportion of B2C marketers that use the…arrow_forward
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