The marketers and customers reactions to the state of the economy. Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants. Marketing managers are those who manage the activities of marketing like customer relationship, branding, market study, product promotion.

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Chapter 4, Problem 5LO

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To identify: The marketers and customers reactions to the state of the economy.

Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.

Marketing managers are those who manage the activities of marketing like customer relationship, branding, market study, product promotion.

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