MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 4, Problem 4LO
Summary Introduction
To discuss: The significance to marketing manager of growing ethnic markets.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
Marketing managers are those who manage the activities of marketing like customer relationship, branding, market study, product promotion.
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MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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