Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 4CTE
Summary Introduction
To Discuss: Whether companies should have formal, written policies regarding the use of social media by employees in workplace.
Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.
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Contemporary Marketing (MindTap Course List)
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- What should be included in a social media policy for employees? What legal and ethical risks does participation in social media pose to companies and organizations and how could these risks be addressed in a policy or through other mechanisms?arrow_forwardEvaluate three ways to deal constructively with complaints and anger from fellow employees, management, and customers within an organization.arrow_forwardShould employees be warned if e-mail is to be monitored? What reasons can you give to support an Internet crackdown by management. What specific reasons can you give to oppose a crackdown.arrow_forward
- Why do healthcare workers need public speaking skills?arrow_forwardIf you have social media accounts, are you careful about what you post? Would you give your login and password to a company or agency? Why or why not As an employee, can you legally be terminated for what you post on your site? Are there any laws protecting you for what you post? Why or why not?arrow_forwardhow does E-business helps employees to develop core competencies?arrow_forward
- How does an organization establish and maintain effective communication with candidates throughout the staffing process?arrow_forwardIs it unethical to visit pornographic Web sitesusing office equipment?arrow_forwardWhat strategies can organizations implement to effectively develop and communicate employee policies that align with company values and foster a positive work culture?arrow_forward
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