Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 4, Problem 2C
Summary Introduction
Case summary: Kellogg's has a few well known Site F pages for best items like Product PT, Product FF and Product NG. The organization propelled a mobile application for its Special K brand that provides a variety of approaches to oversee weight reduction goals, with modified projects, dinner plans with formulas, and an electronic diary and shopping records. Company K is additionally extending its utilization of digital information, gathered through retailers' customer loyalty cards, to follow what its rivals are doing and refine its marketing messages.
Characters in the case: Company K, Product PT, Product FF, Product NG and Site F.
To Discuss: The changes Company K could profitably make in its current social media strategy.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
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