Concept explainers
Case summary:
Country C is famous for tea. Company S started their first shop in State T of Country C in 1998. At the end of 2016, there were over 2,300 stores in Country C and they planned to open 5,000 stores by 2021. The atmosphere of the store is the major advantage for the company, as people of Country C preferred meeting their friends and business partners in the stores. However, some people started hating the coffee, as it is so bitter.
Hence, Company S started offering a customized product which matches the taste of the customers. In addition to this, Company S concentrated on helping students and teachers in a rural part of Country C.
To determine: The way Company S adapted to the culture of Country C.
Want to see the full answer?
Check out a sample textbook solutionChapter 4 Solutions
Business Essentials (12th Edition) (What's New in Intro to Business)
- Identify one company that has a strong culture. How can you support your opinion?arrow_forwardIdentify one company that has a weak culture. How can you support your opinion?arrow_forwardCultures are dynamic. How do they change? Are there cases in your own culture which changes are not resisted but actually preferred? Explain. What is the relevance to marketing?arrow_forward
- Assume Coffee business as a family buisess in Qatar and discuss the following: Customers - Describe your customers. For example, your customers will be Qatari, or international, or upper class customers, or middle class customers, or male only, or female only.arrow_forwardcomparison of Pakistan with America for travel agency business on the basis of hofstede cultural dimensions? please I want comparison for travel agency business of Pakistan with other countries in context of hofstede cultural dimensionsarrow_forwardDiscuss where the United States, Malaysia, and China stand on Hofstedes cultural dimensions.arrow_forward
- Best mode of entry for an ecofriendly company to enter Ireland and why? use hofstede cultural analysis plsarrow_forwardJamaica cultural analysis with links to herbal tea, Hofstede's dimensions must be included as part of the analysis and discussion on five entry modesarrow_forwardDiscuss some cultural trends in Ghana. Research one of them in depth and write a report on the trend’s impact on marketing in the country.arrow_forward
- Discuss the following question:What is culture and what are its four primary dimensions in business?arrow_forwardwhat do you think of the " one world culture"? Is it western or eastern? how have cultures from different parts of the world changed becausse of globalization?arrow_forwardDescribe why the Korean music industry has been succesful based on Porter's diamond modelarrow_forward