Country C is famous for tea. Company S started their first shop in State T of Country C in 1998. At the end of 2016, there were over 2,300 stores in Country C and they planned to open 5,000 stores by 2021. The atmosphere of the store is the major advantage for the company, as people of Country C preferred meeting their friends and business partners in the stores. However, some people started hating the coffee, as it is so bitter. Hence, Company S started offering a customized product which matches the taste of the customers. In addition to this, Company S concentrated on helping students and teachers in a rural part of Country C. To determine: The things that motivate companies like Company S to expand to international markets.

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Chapter 4, Problem 4.24C

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Country C is famous for tea. Company S started their first shop in State T of Country C in 1998. At the end of 2016, there were over 2,300 stores in Country C and they planned to open 5,000 stores by 2021. The atmosphere of the store is the major advantage for the company, as people of Country C preferred meeting their friends and business partners in the stores. However, some people started hating the coffee, as it is so bitter.

Hence, Company S started offering a customized product which matches the taste of the customers. In addition to this, Company S concentrated on helping students and teachers in a rural part of Country C.

To determine: The things that motivate companies like Company S to expand to international markets.

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