EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 4, Problem 4.22MML
Summary Introduction

To discuss: The neuromaketing and its usefulness towards marketing research.

Introduction:

Neuromarketing is the medical technology used in the marketing field to study the consumers mind.

Summary Introduction

To discuss: Neuromarketing research approach usually combines with other approaches.

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