EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 4, Problem 4.12AC
Summary Introduction
Case summary:
Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.
Introduction:
Meta data refers to the set of data which provides the information regarding the other data.
To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discussion - Ethics in Healthcare Marketing
Few aspects of marketing were of greater concern to health care professionals than the onset of advertising. Because of the sensitive nature of healthcare and the often precarious position of the health care buyer, there is heightened sensitivity to the use of this tool. This concern is often positioned around the ethics of marketing. Please conduct scholarly research on one recent topic (within the last 5-10 years) related to ethics in healthcare marketing and discuss your findings. What does the Code of EthicsLinks to an external site. from the Society of Healthcare Strategy and Market Development, American Hospital Association, and/or the American College for Healthcare Executives have to say about the issue you located? Responses should be supported by research from scholarly peer-reviewed resources.
How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo?
Can CRM systems aid in online shopping?
Make a 'RELATED REVIEW OF LITERATURE' to the title stated below.
"THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"
Chapter 4 Solutions
EBK PRINCIPLES OF MARKETING
Ch. 4 - Prob. 4.1DQCh. 4 - Prob. 4.2DQCh. 4 - Prob. 4.3DQCh. 4 - Prob. 4.4DQCh. 4 - Prob. 4.5DQCh. 4 - Prob. 4.6CTECh. 4 - Prob. 4.7CTECh. 4 - Prob. 4.9ACCh. 4 - Prob. 4.10ACCh. 4 - Prob. 4.11AC
Ch. 4 - Prob. 4.12ACCh. 4 - Prob. 4.13ACCh. 4 - Prob. 4.14ACCh. 4 - What is Nielsens expertise?Ch. 4 - Prob. 4.16VCCh. 4 - What kinds of partnerships might Nielsen need to...Ch. 4 - What are the strengths and weaknesses of the...Ch. 4 - Prob. 4.19CCCh. 4 - Prob. 4.20CCCh. 4 - Prob. 4.21CCCh. 4 - Prob. 4.22MMLCh. 4 - Prob. 4.23MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- When BCG revised its advice about how to use its matrix, it determined that market share was less important in driving a firm’s profitability. It included new drivers of performance. What is one of these new drivers?arrow_forwardPlease explain in detail:- Covid-19 has forced many brick-and-mortar retailers to transform their businessinto online retailers.a. As a marketer, justify either the brick-and-mortar retailers need to retarget new potential customers.arrow_forwardUse ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketingarrow_forward
- Marketing research serves four functions within an organisation. Assume that you are a junior researcher at Cameron Research tasked with writing an article directed at the SMEs market. Identify and explain the 4 main functions of marketing research as it pretains to SMEs and cybersecuirity. Refer to information in the case to contextualise your answer. The objective if the article is to convince SMEs to make use of Cameron Research servicesarrow_forwardQ. explain why traditional marketing is losing it's position to e- marketing ?arrow_forward1) Cathy's Fashions is a small yet successful retail chain that sells women's clothing and accessories with a focus on buyers who have relatively higher income. For this specific purpose, the firm has rolled out several marketing initiatives aimed at women of a specific demographic. This is an example of ________. A) ambush marketing B) social marketing C) societal marketing D) target marketing E) cause marketingarrow_forward
- Marketing in Action Case Real Choices at Novartis How would you like it if every time you used your medication somebody knew about it? Novartis wants to collect information in the cloud whenever someone uses its Breezhaler inhaler. The company has entered into an agreement with Qualcomm Life, Inc. to create an inhaler with Internet connectivity that will trans- mit information when patients use the Breezhaler. The device delivers chronic obstructive pulmonary disease (COPD) treat- ments of Onbrez, Seebri, and Ultibro. The companies will be able to accumulate data concerning the user's medical condition, the efficacy of the drug, and the device itself from a huge number of patients. The collaboration may lead to broad healthcare ben- efits, but patient confidentiality will be an important issue. The roots of Novartis go back over 250 years. The mod- ern day enterprise is the union of three Swiss companies: Ciba, Geigy, and Sandoz. Headquartered today in Basel, Switzerland, Novartis is a…arrow_forward1.What could be the possible risk/s in database marketing? 2. Based from your experience, what are the factor/s affecting your consumption behavior? Explain 3. B2B (business-to-business) marketing is marketing of products to businesses or other organizations for use in production of goods, for use in general business operations (such as office supplies), or for resale to other consumers, such as a wholesaler selling to a retailer. Do you think the ‘spray and pray’ approach is effective in attracting and retaining customers?The idea of spray and pray marketing is to send advertisements, or other forms of marketing communications, out to as many people as possible (spray), and hope that it motivates some of them to buy their product or show interest in their service (pray).arrow_forwardHow do we communicate in a meaningful way with a customer who, for cultural reasons, is outside of our comfort zone? What are our relevant ethical responsibilities in this regard? To support your position, cite specific sections of the NASW Code of Ethics as well as at least one academic piece.?arrow_forward
- Which statement is TRUE? A) Marketers should not collect emails from whitepaper downloads. B) White papers are only available to audiences through salespeople. C) E-books are most commonly used in business to business markets. D) Most e-books and white papers have high-perceived value to the recipients. E) White papers are primarily used in business to consumer markets.arrow_forwardExplain the CSR approach chosen by the NESTLE? Plz explain in paragraph form not in points!arrow_forwardHow would an offline store connect its databases to Amazon's if it decided to adopt FBA?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning