Principles of Marketing, Student Value Edition (17th Edition)
17th Edition
ISBN: 9780134461526
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 4, Problem 4.12AC
Summary Introduction
Case summary:
Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.
Introduction:
Meta data refers to the set of data which provides the information regarding the other data.
To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.
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Chapter 4 Solutions
Principles of Marketing, Student Value Edition (17th Edition)
Ch. 4 - Prob. 4.1DQCh. 4 - Prob. 4.2DQCh. 4 - Prob. 4.3DQCh. 4 - Prob. 4.4DQCh. 4 - Prob. 4.5DQCh. 4 - Prob. 4.6CTECh. 4 - Prob. 4.7CTECh. 4 - Prob. 4.9ACCh. 4 - Prob. 4.10ACCh. 4 - Prob. 4.11AC
Ch. 4 - Prob. 4.12ACCh. 4 - Prob. 4.13ACCh. 4 - Prob. 4.14ACCh. 4 - What is Nielsens expertise?Ch. 4 - Prob. 4.16VCCh. 4 - What kinds of partnerships might Nielsen need to...Ch. 4 - What are the strengths and weaknesses of the...Ch. 4 - Prob. 4.19CCCh. 4 - Prob. 4.20CCCh. 4 - Prob. 4.21CCCh. 4 - Prob. 4.22MMLCh. 4 - Prob. 4.23MML
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