Excellence in Business Communication (12th Edition)
Excellence in Business Communication (12th Edition)
12th Edition
ISBN: 9780134319056
Author: John V. Thill, Courtland L. Bovee
Publisher: PEARSON
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Chapter 4, Problem 4.11E
Summary Introduction

To determine:

How to analyze a particular situation and to choose the appropriate mode of communication needed to resolve or convey the message across?

Introduction:

Analyzing the situation is of utmost importance before taking any form of action or decisions. Information can be delivered in various methods in this day and age. However as a responsible organization, the most effective methods have to be chosen for that particular type of information. Basically, the medium and channel in which the information is going to be delivered must be determined for the maximum benefit. Media can be divided into three broad types oral, written or visual.

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