EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 2QA
Summary Introduction
To Explain:Therole of marketing decision support system (MDSS) in providing the information to marketers.
Introduction: Marketing decision support system is an interactive software that works on marketing information system data to critically analyze them and allows the marketing managers to conduct their own analysis.
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- In what ways do marketing dashboards function as pivotal tools for discerning intricate trends, delineating subtle patterns, and uncovering nuanced correlations within customer behavior, thereby facilitating the optimization of marketing strategies and campaigns?arrow_forwardWhat is a marketing information system (MIS)? Whattypes of information does it indude?arrow_forwardMarketing Information Systems, Marketing Decision Support Systems and their relationships to Big Data and Data Analyticsarrow_forward
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