Operations and Supply Chain Management 9th edition
Operations and Supply Chain Management 9th edition
9th Edition
ISBN: 9781119320975
Author: Roberta S. Russell, Bernard W. Taylor III
Publisher: WILEY
bartleby

Videos

Textbook Question
Book Icon
Chapter 4, Problem 2.1ASC

Jugaad, Design for the Times

India has a Hindi slang word that describes their mode of innovation, jugaad (pronounced “joo-gaardh”). Roughly translated, it means “invention on the fly,” an improvisational style of innovation based on the immediate and affordable needs of customers. It works well in environments of scarce resources where workable options that are inexpensive and quick to implement are valued. Tata, Infosys, and other Indian corporations have used jugaad for years. Now Best Buy, Cisco Systems, and Oracle, among others, are following suit.

One example of jugaad, which is shown in the photo, is Tata Motor’s Nano mini-car, a bare-bones product that sells for $2800 to consumers who had heretofore been priced out of the automobile market. Best Buy holds jugaad workshops to generate new product ideas that can be added easily and inexpensively to existing stores (e.g., home healthcare equipment). Cisco likes the Indian approach of affordability and scale. Repurposing existing ideas and technologies in simple ways helps to reduce R&D spending and adds to high-margin products.

This is similar to the micro-financing success in third-world countries, where small loans applied to basic needs can make a big difference. In fact, there is a reversal in the trend in design from multinationals who would typically “trickle down” ideas and products from affluent Western nations, to “trickling up” ideas and solutions from third-world countries. GE, Procter & Gamble, Nokia, and others are watching how Asian and African consumers handle medical equipment, foods, and cell phones. Designing for these markets gives insight for home markets that respond favorably to reduced size, cost, and complexity, and increased sharing and connectivity.

For example, in healthcare, GE offers a portable baby warmer that uses hot water and costs 99% less than traditional infant incubators. Johnson & Johnson sponsors a Text4baby messaging service for new mothers where they can get advice on caring for their babies. Philips offers hospital beds with fewer adjustment options, which are actually easier to use, at half the price.

Chapter 4, Problem 2.1ASC, Jugaad, Design for the Times India has a Hindi slang word that describes their mode of innovation,

Frugal innovation and low-priced no-frills products are right for the times, and they are changing the very process of design.

What products do you own that perform their function simply and inexpensively? What products or services would you like to see redesigned by a jugaad process?

Blurred answer
Students have asked these similar questions
Scenario You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill. Accurate forecasts are important for many reasons, including for the company to ensure they have the materials they need to create the products required in a certain period of time. Your objective is to minimize the forecast error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%. You have historical monthly sales data for the past year and access to software that provides forecasts based on five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given data, you will identify trends and patterns to create a more accurate forecast. Approach Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…
Approach Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next month. Remember to select the forecasting technique that produces the forecast error nearest to zero. For example: a. Naïve Forecast is 230 and the Forecast Error is -15. b. 3-Month Moving Forecast is 290 and the Forecast Error is -75. c. Exponential Smoothing Forecast for .2 is 308 and the Forecast Error is -93. d. Exponential Smoothing Forecast for .5 is 279 and the Forecast Error is -64. e. Seasonal Forecast is 297 and the Forecast Error is -82. The forecast for the next month would be 230 as the Naïve Forecast had the Forecast Error closest to zero with a -15. This forecasting technique was the best performing technique for that month. You do not need to do any external analysis-the forecast error for each strategy is already calculated for you in the tables below. Naïve Month Period Actual Demand Naïve Forecast Error 3- Month Moving Forecast 3- Month Moving…
Scenario You have been given a task to create a demand forecast for the second year of sales of a premium outdoor grill. Accurate forecasts are important for many reasons, including for the company to ensure they have the materials they need to create the products required in a certain period of time. Your objective is to minimize the forecast error, which will be measured using the Mean Absolute Percentage Error (MAPE) with a goal of being below 25%. You have historical monthly sales data for the past year and access to software that provides forecasts based on five different forecasting techniques (Naïve, 3-Month Moving Average, Exponential Smoothing for .2, Exponential Smooth for .5, and Seasonal) to help determine the best forecast for that particular month. Based on the given data, you will identify trends and patterns to create a more accurate forecast. Approach Consider the previous month's forecast to identify which technique is most effective. Use that to forecast the next…

Chapter 4 Solutions

Operations and Supply Chain Management 9th edition

Ch. 4 - Creating Fairphones Fairphone launched its first...Ch. 4 - Describe the strategic significance of design. How...Ch. 4 - Give an example of a product or service you have...Ch. 4 - Sometimes failures provide the best opportunities...Ch. 4 - BusinessWeek sponsors a best design competition...Ch. 4 - Prob. 6QCh. 4 - Prob. 7QCh. 4 - Prob. 8QCh. 4 - Prob. 10QCh. 4 - Prob. 11QCh. 4 - Prob. 12QCh. 4 - Prob. 13QCh. 4 - How can design teams improve the quality of...Ch. 4 - Discuss the concept of concurrent design. What are...Ch. 4 - Prob. 16QCh. 4 - Describe the objectives of failure mode and effect...Ch. 4 - Prob. 22QCh. 4 - Prob. 1PCh. 4 - An alternative airplane design is given here....Ch. 4 - Calculate the reliability of the following system.Ch. 4 - Prob. 4PCh. 4 - Prob. 5PCh. 4 - Prob. 6PCh. 4 - Glen Evans is an emergency medical technician for...Ch. 4 - Examine the systems given below. Which system is...Ch. 4 - Prob. 9PCh. 4 - Prob. 10PCh. 4 - Prob. 11PCh. 4 - You have won two tickets to a Lady Gaga concert in...Ch. 4 - Prob. 13PCh. 4 - La Pied manufactures high-quality orthopedic...Ch. 4 - Prob. 15PCh. 4 - The Management Department recently purchased a...Ch. 4 - Prob. 17PCh. 4 - As a regional sales manager, Nora Burke travels...Ch. 4 - Nadia Algar is the overworked IT resource person...Ch. 4 - Derek is disappointed in his high-speed Internet...Ch. 4 - Prob. 21PCh. 4 - Prob. 1.1CPCh. 4 - Prob. 1.2CPCh. 4 - Prob. 1.3CPCh. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Greening Product Design Hal Parker was not...Ch. 4 - Lean and Mean Megan McNeil, product manager for...
Knowledge Booster
Background pattern image
Operations Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, operations-management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Text book image
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Text book image
Business in Action
Operations Management
ISBN:9780135198100
Author:BOVEE
Publisher:PEARSON CO
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.
Process selection and facility layout; Author: Dr. Bharatendra Rai;https://www.youtube.com/watch?v=wjxS79880MM;License: Standard YouTube License, CC-BY