EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 4, Problem 1MA
Summary Introduction
To discuss: Differences between marketing ethics, CSR and conscious marketing.
Expert Solution & Answer
Explanation of Solution
Marketing ethics refers to specific ethical problems to the area of marketing and it includes global, societal and individual consumer issues. Corporate social responsibility (CSR) is the voluntary actions that are taken by the company to addresses the social, ethical and environmental effects of business operations and therefore the considerations of its stakeholders.
It is firm’s responsibilities towards the welfare of the society. Conscious marketing is an approach of marketing which acknowledges the four basic principles they are: a better purpose, conscious time and leadership and finally stakeholders.
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