EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Chapter 3.9, Problem 1LO
Summary Introduction

To discuss: The four dimensions of social responsibility

Social responsibility refers to accepting a commitment to give equal importance to the consumers’ satisfaction, profits, social well-being in determining the performance of the firm.

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EBK CONTEMPORARY MARKETING, Chapter 3.9, Problem 1LO

Figure (1)

Philanthropic refers a company to be a good citizen. That is, they need to improve the quality of the consumers’ life by contributing resources.

Ethical refers to be ethical that is to avoid the harmful practices, obligation to work or do the right thing.

Legal refers to obey the laws

Economic refers to be profitable

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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