UNDERSTANDING BUSINESS W/ACCESS
UNDERSTANDING BUSINESS W/ACCESS
13th Edition
ISBN: 9781266514548
Author: Nickels
Publisher: MCG
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Chapter 3.3, Problem 5TP
Summary Introduction

To determine: The advantage and disadvantage of a firm using license as a method of entry in global markets.

Introduction:

A licensing is an agreement between the licensor and licensee where the licensor give the right to use its intangible property and in return he receives royalty.

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