Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3.3, Problem 1.4CQ
Explanation of Solution
Digital technology changed Crayola’s business model and the way of business:
- Crayola reframed the way it markets their products and they started to invest more in digital marketing.
- They use online advertising, promotions, social media pushes, and other digital activation programs...
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Chapter 3 Solutions
Management Information Systems: Managing The Digital Firm (16th Edition)
Ch. 3.3 - Prob. 1.1CQCh. 3.3 - Prob. 1.2CQCh. 3.3 - Prob. 1.3CQCh. 3.3 - Prob. 1.4CQCh. 3.3 - Prob. 2.1CQCh. 3.3 - Prob. 2.2CQCh. 3.3 - Prob. 2.3CQCh. 3 - Prob. 1IQCh. 3 - Prob. 2IQCh. 3 - Prob. 3IQ
Ch. 3 - Prob. 4IQCh. 3 - Prob. 1RQCh. 3 - Prob. 2RQCh. 3 - Prob. 3RQCh. 3 - Prob. 4RQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8HMPCh. 3 - Prob. 9HMPCh. 3 - Prob. 11HMPCh. 3 - Prob. 12CTPCh. 3 - Prob. 13CSQCh. 3 - Prob. 14CSQCh. 3 - Prob. 15CSQCh. 3 - Prob. 16CSQCh. 3 - Prob. 17MLMCh. 3 - Prob. 18MLM
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