Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3, Problem 13CSQ

Explanation of Solution

Analysing Walmart and Amazon using the competitive forces and value chain models:

Walmart:

  • Walmart is a traditional competitor with strong supplier intimacy.
  • Walmart continually works to develop and strengthen its customer’s intimacy by offering low prices on many of the products that may or may not be offered by any other company.
  • They balance on its low-cost leadership to bring customer backs.
  • Walmart’s continuous supply replenishment chain gains customer response on using information technology to strengthen their value in its primary activities.
  • The primary activities includes inbound logistics, operations, sales and, marketing and service.

Amazon:

  • Amazon is a new market entrant that uses substitute products and service to gain new customers and keep old ones coming back...

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