Management Information Systems: Managing The Digital Firm (16th Edition)
Management Information Systems: Managing The Digital Firm (16th Edition)
16th Edition
ISBN: 9780135191798
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3.3, Problem 1.2CQ

Explanation of Solution

Competitive strategies by Crayola:

  • Crayola restructured their organization around consumer insights and needs rather than particular product lines...

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Digital technology which supports Crayola’s competitive strategy:

  • Crayola restructured its business model, by introducing a new innovation process for product deve...

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