EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
Question
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Chapter 3, Problem 4QA
Summary Introduction

To explain: Five steps in the strategic planning process.

Introduction: A mission statement means the goals that the organization aims to achieve by implementing the strategic plan which explains the purpose of organization. The reasons what it need to achieve for its products, customers and resources.

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