EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 3, Problem 2QA
Summary Introduction
To define: Three levels of business planning.
Introduction: Marketing plan means the outline of objective and strategy that will define the
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EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
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- Explain the four steps in the market planning process.arrow_forwardDiscuss the difference between short-term planning and long-term planning. Identify any business activities that underwent short-term and long-term planning processes.arrow_forwardCompare ways in which different organizations apply the marketing mix to the marketing planning process to achieve business objectives.arrow_forward
- Explain how external forces have changed the strategic planning process in Business.arrow_forwardusing reference and giving appropriate examples ,differentiate the following levels of strategic planning;corporate ,business,functionalarrow_forwardDistinguish between long-range planning and strategic planning.arrow_forward
- Discuss the concept of "strategic intent" and how it relates to long-term planning and achieving a competitive advantagearrow_forwardHow does strategic planning differ from operational planning, and what are their respective roles in achieving organizational objectives?arrow_forwardHow does the process of strategic planning help organizations set goals and objectives that align with their mission and vision?arrow_forward
- Describe the components of the external business environment and explain how they can impact the planning process of a company.arrow_forwardOutline a strategic plan for yourself to begin planning for a job after graduation. Include your value proposition, targeted organizations, objectives, strategies, and the internal and external factors that may affect your plansarrow_forward
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