Marketing
6th Edition
ISBN: 9781259709074
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 3, Problem 3CCS
Summary Introduction
Case summary:
Company R is an energy drink company. It efficiently used various social and mobile media to achieve its objectives. It used Media Y by posting the company’s product videos, pictures and contents to attract people. It offers various applications for tablets and smartphones available on Media F and Media I.
It also promotes its brand and products by way of launching various gaming applications. It also came up with radio application, and Product R television. In the initial stage, Company R was focusing on the sports person and later introducing all these technologies which acts a tool to grabs more people who are interested in music, drama and cinemas.
These were the most powerful media strategies of Company R.
Characters in the case:
- Company R
To discuss: The way Company R should evaluate the effectiveness of all the campaigns and its response to its gained insights
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