Chapter 3, Problem 2RDQ

Summary Introduction

To explain:

The view of the notion that relationships are of utmost importance in building businesses and the implications in managing the environment beyond organizational boundaries.

Introduction:

Organizations in order to be active and to survive must deal with various parties within and beyond organizational boundaries. Employees, customers, suppliers and the general public are some examples for such internal and external parties. Dealing with various parties as mentioned above is commonly known as building and maintaining relationships. In simple terms, one could say that businesses are indeed built on relationships.