Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 3, Problem 2.1C
Summary Introduction
Case summary:
The case deals with the transportation problems that arises in Company V. The CEO of the firm is distressed about the incidents in the firm. They incurred a huge loss due to the spoiled products that incurred because of failure in refrigeration units. They lost a major client due to missed pickups and late deliveries. The case further discusses the occurrences that incurred due to the choice of inefficient carriers.
To discuss: The type of track and trace capabilities that helps the firm to detect the temperature problem before the product ruins.
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Transportation: A Global Supply Chain Perspective
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