Transportation: A Global Supply Chain Perspective
9th Edition
ISBN: 9781337406642
Author: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle
Publisher: Cengage Learning
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Chapter 3, Problem 1.3C
Summary Introduction
Case summary:
The case deals with the technology company referred as Company ML. It is early to the market that usually sells internet of things (IoT) devices to the time. The case further deals about the transportation management technology used by the firm. However, there CEO is not happy with the way the firm uses the technology. He stated that “how can a technology products company be a clumsy while using a technology to run the business”.
To determine: The type of technology implementation challenges that the firm faces.
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Transportation: A Global Supply Chain Perspective
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