UNDERSTANDING BUSINESS (LL/ACCESS)
UNDERSTANDING BUSINESS (LL/ACCESS)
13th Edition
ISBN: 9781264671656
Author: Nickels
Publisher: MCG
Question
Book Icon
Chapter 3, Problem 1VC
Summary Introduction

Case summary: EBC is cycle manufacturing Company and in the early 2000s many bicycle manufacturer started manufacturing of mountain and speed bikes but they engaged in use of stick with cool, upright bike perfect for cruising City Street which make bikes more comfortable. As a result bike of EBC became more famous. They decided to open its manufacturing site in Taiwan where they can easily export bike to neighboring AN Country’s nation like C Country. They also started to import bikes into the US Country which is actually cheaper for them than producing on its home soil. EBC is rapidly growing day by day but T a multi corporation bought EBC and now they can use the T’s established distribution network to reach new markets more quickly and effectively.

Characters in the case: The characters in this case are EBC a cycle manufacturing company and T a multi corporation with offices in Wisconsin, the UK Country and the G Country.

Adequate information: EBC is doing well in the market because of their uniqueness in model. Customers prefer their bikes more so they decided to enter into global market with better technology which will give them comparative advantage against their bigger competitors.

To discuss: The advantage gain by EBC using contract manufacture in Taiwan to produce its bikes.

Blurred answer
Students have asked these similar questions
Importanc of the process Tuckman's model”(Forming, Storming, Norming, Performing, and Adjourning)
Review the article: Defining the Motivations and Capabilitied of Young Intrapreneurs: Literature Review and Research Opportunities 1.     Discuss the differences and similarities of Entrepreneurship and Intrapreneurship. 2.     How might your current organization or a former organization that you have been a member of incorporate the elements of Intrapreneurship? 3.     Discuss the future of Intrapreneurship   List references
Roles for Human Resource Departments Analyze HRM functions. Describe and detail each one of these functions. Why are the specific roles associated to HRM important? List references
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning