MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 3, Problem 1MA
Summary Introduction
To discuss: The component of 4E framework most frequently used by Company RB digital media strategy leverage.
Expert Solution & Answer
Explanation of Solution
4E frame consists of 4 important aspects namely excite the customers by way of providing various offers and discounts, make them to know about the offerings, asses them to experience the services or products, and finally engage the customers.
The frequently used component of 4E by Company RB is engaging the customers. It promotes its products and services in multiple social media sites, it allows the customers to share their contents and comments and they streamed the mission in real time.
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