MARKETING; CONNECT ACCESS
7th Edition
ISBN: 9781260985788
Author: Grewal
Publisher: MCG
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Chapter 3, Problem 1MA
Summary Introduction
To discuss: The component of 4E framework most frequently used by Company RB digital media strategy leverage.
Expert Solution & Answer
Explanation of Solution
4E frame consists of 4 important aspects namely excite the customers by way of providing various offers and discounts, make them to know about the offerings, asses them to experience the services or products, and finally engage the customers.
The frequently used component of 4E by Company RB is engaging the customers. It promotes its products and services in multiple social media sites, it allows the customers to share their contents and comments and they streamed the mission in real time.
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Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
1. Explain the role of social media in communication?
2. What are the three types of communication thru social media?
3. Provide a picture demonstrating one type of social media communication for an organization of your choice
Find a commercial of your choice on YouTube. www.youtube.com (Make sure it is appropriate). Tell me about the target market of your organizations marketing mix.
Copy the video link here:
Who is the organization?
What is the product or service?
Who is the specific demographic for your target market? List all and give me a brief explanation how you came to your conclusion.
Example: Teens? Generation x? Y? Baby boomers? Who?
Are there any social factors that influence the specific market?
Are there any ethnic factors?
Are there any economic factors?
Are there any political and legal factors?
Example: FDA regulations?
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