MARKETING LOOSELEAF W/CONNECT
6th Edition
ISBN: 9781264013012
Author: Grewal
Publisher: Cengage Learning
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Chapter 3, Problem 1MA
Summary Introduction
To discuss: Person A’s social media strategy using four E framework.
Expert Solution & Answer
Explanation of Solution
The four E framework of Person A are the following:
- Excite customers with relevant offers
- Educate customers about offers
- Experience products
- Engage with the company
Social media strategy using four E framework are the following:
- Excite customers: Person A offering new products and unique products to customers with the help of social media.
- Educate customers: Person A provides online forums for customers for the purpose of getting quick answers to the product questions and worries.
- Experience products: Person A provides experience products to customers.
- Engage with company: Customers can interact with Person A with a real time conversations and instant chat with the help of various social Medias such as F, T, L, G etc. Customers can interact with the brand through with the help of these medias. The new media helps Person A to analyze and learn from client conversations.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Chapter 3 Solutions
MARKETING LOOSELEAF W/CONNECT
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