International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 3, Problem 17MESP
Summary Introduction

To Determine:

if international companies are scared to speak out against counterfeiting in the potentially profitable emerging markets as they might be denied

Introduction:

“Intellectual property rights” is a global threat and is one of the concerns for business leaders. Under globalization, the products with patent rights are purchased once and it is exploited for financial resources again. This happens even when there is a full protection of the data.

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