Marketing
Marketing
20th Edition
ISBN: 9780357033791
Author: Pride, William M
Publisher: South Western Educational Publishing
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Chapter 3, Problem 10DRQ
Summary Introduction

To discuss: The goals of FTC and the ways if affects marketing activities.

Regulatory forces in the marketing condition that rely upon different government administrative offices that effect how an organization works every day.

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What are the goals of the Federal Trade Commission? List the way in which the FTC affects marketing activities. Do you think that a single regulatory agency should have such broad jurisdiction over so many marketing practices? why or why not?
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The Federal Trade Commission and other governmental agencies have been both praised and criticized on their regulation of marketing activities. To what degree do you think the government should regulate marketing? Explain your position?
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ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing