Chapter 28, Problem 12E

Sunny Nights Inc. is completely powered by the city power grid, but management is considering switching fuel sources in an effort to improve the public’s perception of the company’s corporate social responsibility. Within the next five years, management wants the company to be completely solar powered and to market this change through company advertising. Upon consulting with Sunny Nights, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective on the company’s current balanced scorecard.

1. a. Determine the appropriate performance perspective for the CSR strategic objective.
2. b. Suggest one possible performance metric for the objective.
3. c. Determine an appropriate yearly performance target for the performance metric.