EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 2.6, Problem 1LO
Summary Introduction
To discuss: The examples of strategic analysis and categorize the findings with BCG matrix and SWOT analysis.
Elements of SWOT analysis are as follows:
- Strength
- Weakness
- Opportunities
- Threats
Expert Solution & Answer
Explanation of Solution
The strategic tools SWOT analysis and BCG matrix are very essential to the organization who seeks to attain the business goals within the competitive and eve changing marketplace and environment.
SWOT analysis:
Examples:
- An empowering and charismatic CEO Person KP who motivates ad inspires employees
- Heavy competition from Company N
- Failure in launching product that lacks the engineering expertise in fitness technology
- Roster of celebrities and top athletes endorsement
- Increasing the usage of athletic wears on every day casual use
Categorize the findings with SWOT analysis:
Figure (1)
BCG matrix:
Categorize the findings with SWOT analysis:
A wide commonly used portfolio analysis framework was developed by the Person Boston Consulting Group (BCG).
The planners will classify them using the 4 quadrants as stars, Question marks, Cash cows, and dogs.
A high relative market share in high growth potential comes under stars.
A low market share with high growth rate comes under question
If company generates little profit and it will come under the head dogs and when it generates storing cash flow then it will come under the head cash cows
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Chapter 2 Solutions
EBK CONTEMPORARY MARKETING
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