EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
expand_more
expand_more
format_list_bulleted
Question
Chapter 2.6, Problem 1LO
Summary Introduction
To discuss: The examples of strategic analysis and categorize the findings with BCG matrix and SWOT analysis.
Elements of SWOT analysis are as follows:
- Strength
- Weakness
- Opportunities
- Threats
Expert Solution & Answer
Explanation of Solution
The strategic tools SWOT analysis and BCG matrix are very essential to the organization who seeks to attain the business goals within the competitive and eve changing marketplace and environment.
SWOT analysis:
Examples:
- An empowering and charismatic CEO Person KP who motivates ad inspires employees
- Heavy competition from Company N
- Failure in launching product that lacks the engineering expertise in fitness technology
- Roster of celebrities and top athletes endorsement
- Increasing the usage of athletic wears on every day casual use
Categorize the findings with SWOT analysis:
Figure (1)
BCG matrix:
Categorize the findings with SWOT analysis:
A wide commonly used portfolio analysis framework was developed by the Person Boston Consulting Group (BCG).
The planners will classify them using the 4 quadrants as stars, Question marks, Cash cows, and dogs.
A high relative market share in high growth potential comes under stars.
A low market share with high growth rate comes under question
If company generates little profit and it will come under the head dogs and when it generates storing cash flow then it will come under the head cash cows
Want to see more full solutions like this?
Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
I need help
Writing word analysis of how my market share analysis, your break-even calculation, and your pro forma calculation will affect the marketing strategies for ECRHS. Make sure to recommend whether to pursue this product or service and your reasoning.
Which of these has been a complaint some marketers have about Groupon and its coupon deals?
Few consumers know about Groupon, so businesses must spend money to educate them.
Groupon does not try hard enough to sell the service.
The money-saving coupons attract only deal-seekers, who rarely become long-term customers.
Consumers are getting bored with shopping and couponing apps.
Securing needed financing is one of the most important functions related to starting a business.Therefore, it is important to understand what sources of financing exist at various stages ofventure development. It is also important to determine what kind of financing provides themost value for the entrepreneur and the new venture. Equity financing is one way entrepreneursuse to access funding.a. What is equity financing? (3 marks)b. State and expain two (2) examples of equity funding. (4 marks)c. State three advantages of equity financing? (3 marks)
Chapter 2 Solutions
EBK CONTEMPORARY MARKETING
Knowledge Booster
Similar questions
- Design thinking is a deeply human process that taps into abilities we have as entrepreneurs butget overlooked by more conventional problem-solving practices. Its importance is to createvalue for customers, improve collaboration, foster creativity, develop resilience and of courseto advance careers. Using the five (5) stages of design thinking process, state and explain howthe process works. (10 marks)arrow_forwardDefine the following terms:a. Opportunity recognition (3 marks)b. Sharing economy (3 marks)c. Intrapreneurship (3 marks)d. Debt financing (3 marks)arrow_forwardI need help completing the table belowarrow_forward
- glo bus year 12 what can i do to get in 1st first place.arrow_forwardI need help filling in the table belowarrow_forwardResponse A Oh, sandwich, where art thou, my bread? I love you, your ham, your cheese. My stomach rumbles and my tummy grumbles. I can't wait for you to fill my belly! The lettuce is crisp and crunchy. The tomatoes are red and sweet. The mustard is spicy! The bread is soft and yummy. Between two slices, I found paradise. It's like an orgasm for my soul, and I cry at the sweetness. It's a simple and deeply profound pleasure. It abates my hunger and gives my muscles fuel. Thank you for nourishing me. With every bite, joy does resound.arrow_forward
- How can service marketing add value in Fast-Moving Consumer Goods (FMCGs)? Use practical examples in Malawi Business cases.arrow_forwardUsing Malawi University of Business and Applied Sciences -Open Distance Education and Learning arrangements (MUBAS-ODEL), discuss the challenges of services marketing and how the marketing department of MUBAS can solve them to enhance customer value. Provide relevant examplesarrow_forwardHow can service marketing add value in FMCGs? Use practical examples in Malawi Business cases.arrow_forward
- I need help answering the following What is the relationship between ethics and financial performance in the health care industry? What challenges might a relationship between ethics and financial performance play in terms of health care marketing strategy development? How do these challenges impact your organization?arrow_forwardWhat is the commitment of the apple company to human rights violation?arrow_forwardHow can I summarize my Marketing Proposal 1. Product Strategy Product/Service Description Our company is launching the ErgoFlex Wireless Keyboard, a high-performance ergonomic keyboard that is suitable for professionals and gamers. It features customizable RGB lighting, lightning-fast Bluetooth connectivity, and a rechargeable long-life battery, providing comfort and productivity for extended use. Justification for the Need With the escalating trend of online work and online gaming, consumers experience wrist stress from prolonged typing. Research points out that 70% of working professionals grumble about having aching wrists. ErgoFlex Wireless Keyboard is an answer to greater ease and efficiency in response to demands of modern working professionals and online gamers. 2. Pricing Strategy We will adopt a value-based pricing strategy, setting the price at $99.99. Competitor products have comparable keyboards priced at $120+, making it easy for us to brand ours as cheap but…arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Management, Loose-Leaf VersionManagementISBN:9781305969308Author:Richard L. DaftPublisher:South-Western College Pub
Understanding Management (MindTap Course List)ManagementISBN:9781305502215Author:Richard L. Daft, Dorothy MarcicPublisher:Cengage Learning
Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning