EBK CONTEMPORARY MARKETING
EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
Question
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Chapter 2.4, Problem 1LO
Summary Introduction

To discuss: The elements of SWOT analysis.

Elements of SWOT analysis are as follows:

  • Strength
  • Weakness
  • Opportunities
  • Threats

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