Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 2.4, Problem 2.6LR
Summary Introduction

To discuss: The analysis of business portfolio.

Introduction:

The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.

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Define and develop a marketing campaign around a grocery store Unique Selling Proposition. What is your USP? Use the 4 P’s (Product, Price, Place, and Promotion) to establish your marketing plan. How will you market your product or service and emphasize the advantage? What is your budget? Are your marketing plans in line with your budget…in year 1? In year 3? In year 5? Project how your marketing plan will change as competitors challenge your business.  clearly state where their budgeted money goes when addressing marketing channels. In essence, how will your budget be spent (Facebook ads, television, radio, print, etc…) and how much is allocated to each channel.
Describe at least one pricing strategy and when it might be used.
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