Book Title
10th Edition
ISBN: 9781337605656
Author: CROSS
Publisher: CENGAGE L
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Chapter 24, Problem 1CT
Summary Introduction
Case s ummar y:A company POM is making and selling pomegranate-based products. The company in ads claimed that it will prevent or reduce heart disease and cancer on daily consumption. Federal Trade Commission(FTC) charged the company for misleading and misrepresentation ads. The company was barred for future ads and affirmed that other advertisements of the company are deceptive. The court affirmed that the benefits in its product required Randomized Controlled Trials result. The court ordered that benefits in Ads should be supported by the evidence to the consumer in a non-misleading way.
To find:The validity of arguments advanced by the company POM.
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