Introduction to Information Systems, 7e WileyPLUS + Loose-leaf
7th Edition
ISBN: 9781119403500
Author: R. Kelly Rainer, Brad Prince
Publisher: Wiley (WileyPLUS Products)
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Chapter 2.3, Problem 2.4.1ITA
Program Plan Intro
Porter’s Value Chain:
- Porter has proposed a strategy about the business by considering certain topics like leadership, differentiation and focus, which are termed as Porter’s three generic strategies.
- In these strategies, he has mainly focused on low cost, differentiation of rivals, importance of high price and many more.
- He introduced the concept of value chain in one of his books named “Competitive Advantage” which gives information of the activities carried by the organization to attract the users.
Supply Chain Management (SCM):
Supply chain management is a management that has information of goods and services used in storing the raw materials and producing the finished goods. It involves the five phases namely, design, plan, execute, control and maintain.
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Introduction to Information Systems, 7e WileyPLUS + Loose-leaf
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