Contemporary Marketing
Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 2.3, Problem 1LO
Summary Introduction

To discuss: The competitive forces of Person P five forces model

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Identify the six forces that shape competition in an industry. Describe how changes in the strength of these forces affect prices, profitability, and under which circumstances each can be considered a threat or opportunity. Why is a competitive analysis using the competitive forces framework a benefit to industry?
Explain the advantages and disadvantages of different types of business. Describe the various costs which are classified based on analytical and decision making.
Discuss the Five forces Model of competition put forth by Michael Porter. Also discuss why a company must constantly analyze its competition and the methods it can use to assess its competitive environment.
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