Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Question
Chapter 2.1, Problem 1LO
Summary Introduction
To discuss: The way the marketing plans differs at different levels in organization.
Marketing is the management and study of exchange of relationships. It is the business of creating relationships among consumers and business and satisfying the customer needs and wants.
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Explain how marketing plans differ at variouslevels in an organization
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Chapter 2 Solutions
Contemporary Marketing
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- Explain the concept of a marketing plan and outline the key components typically included in one.arrow_forwardDescribe the five marketing management functions. How are they related to one another?arrow_forwardHow do marketing organizations ensure that their strategies are aligned with overall business goals?arrow_forward
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