MKTG 9:STUDENT ED.-TEXT
MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 21, Problem 4LO
Summary Introduction

To discuss: The product line pricing.

The strategy used by the companies to set the price of their products and services is known as the pricing strategy.

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Chapter 21, Problem 3LO
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Chapter 21, Problem 5LO
Students have asked these similar questions
Discuss product line pricing
Establish pricing goals
Differentiate demand-based pricing and cost-based pricing.

Chapter 21 Solutions

MKTG 9:STUDENT ED.-TEXT

Ch. 21 - Prob. 1LOCh. 21 - Prob. 2LOCh. 21 - Prob. 3LOCh. 21 - Prob. 4LOCh. 21 - Prob. 5LO
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