MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 21, Problem 4LO
Summary Introduction
To discuss: The product line pricing.
The strategy used by the companies to set the price of their products and services is known as the pricing strategy.
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MKTG 9:STUDENT ED.-TEXT
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