MKTG 9:STUDENT ED.-TEXT
9th Edition
ISBN: 9781285860145
Author: Lamb
Publisher: CENGAGE L
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Chapter 21, Problem 3LO
Summary Introduction
To discuss: The way the discounts, geographic pricing, and other tactics of pricing can be utilized to fine-tune the base price.
The strategy used by the companies to set the price of their products and services is known as the pricing strategy.
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Chapter 21 Solutions
MKTG 9:STUDENT ED.-TEXT
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- Explain briefly the concept of shadow pricing and comment on the usefulness and it's limitationsarrow_forwardExplain in your own words and also give examples of how price gouging is harmful for the customers and predatory pricing good for them?arrow_forwardOnce a company determines a base price, a series of price tactics are often offered to help fine-tune the base price to make sure it satisfies the company and customer. List the four basic price tactics and define each one.arrow_forward
- Imagine an organization has asked you to create its pricing strategy. You decide to base your proposed price recommendations on possible pricing objectives.Examine how price decisions should be adapted for the pricing objective.arrow_forwardWhat is the advantages and disadvantages of Buyer-oriented pricing strategy? Explain. Please send some example of Buyer-oriented pricing strategyarrow_forwardCite three (3) pricing strategies that companies or firms implement. Discuss the circumstances or situations when these pricing strategies can best serve or benefit the firms.arrow_forward
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