MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Concept explainers

Customary Pricing
There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one…
Multiple Unit Pricing
“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”
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Chapter 21, Problem 4LO
Summary Introduction

To discuss: The product line pricing.

The strategy used by the companies to set the price of their products and services is known as the pricing strategy.

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Discuss product line pricing
Establish pricing goals
Differentiate demand-based pricing and cost-based pricing.

Chapter 21 Solutions

MARKETING

Ch. 21 - Prob. 1LOCh. 21 - Prob. 2LOCh. 21 - Prob. 3LOCh. 21 - Prob. 4LOCh. 21 - Prob. 5LO
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