International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
International Business: The Challenges of Globalization (9th Edition) (What's New in Management)
9th Edition
ISBN: 9780134729220
Author: John J. Wild, Kenneth L. Wild
Publisher: PEARSON
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Chapter 2.1, Problem 3QS1
Summary Introduction

To Determine:

What do we call detailed knowledge about a culture that enables a person to work happily and effectively within it?

Introduction:

Cultural literacy can’t be acquired just by following a specific culture. If a person follows a specific culture he should know about it in detail. A culturally literate person lives more happily within a culture because the cultural literacy that he possesses makes him socially more mobile.

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